Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker’s new line of laser tools.
Black & Decker’s Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. Contestants enter their choice of winner and winning point spread for each week’s football games, and compete directly against Esiason. Weekly prizes will be awarded, and the top 10 weekly winners will receive prizes that include a trip for two to the Pro Bowl in Hawaii, Black & Decker tools and football memorabilia signed by Esiason.
Black & Decker will also be donating a percentage of their laser sales towards the Boomer Esiason Foundation this fall. Esiason formed the foundation after his son Gunnar was diagnosed with cystic fibrosis.
Response, LLC, a Middletown, CT-based marketing and promotions company, handles.
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