B2B-MARKETING | DATA-ANALYTICS

Dispelling the Fake News Around ABM

|  by Jessica Fewless

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

How to Make GDPR Work for Marketing Teams

|  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200