B2B-MARKETING | ACQUISITION

5 Ways Marketing Can Support Sales

|  by Sharon Gillenwater

How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.

Building Winning Webinar Programs

|  by Beth Negus Viveiros

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200