Acquisition
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Acquisition
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
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Demand Gen
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
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Engagement
Brands Are Hiring Superfans—and Canines—as Chief Brand Ambassadors
Brands are carving out a new, loftier position built for superfans: chief brand ambassador.
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Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
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Engagement
Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
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Engagement
Cause Marketing Roundup: Five Brands Making a Difference Through Wellness and Inclusivity
The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.
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Engagement
Three Ways Brands Can Produce Authentic Pride Activations
It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Direct Marketing | Print
Achieving Direct Mail ROI Through an Integrated Marketing Approach
There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
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Acquisition
Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline
How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.