Patty Odell
-
Acquisition
Are you into Video Marketing? How and Why All B2B Marketers Should Be
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
-
Acquisition
Chicken of the Sea Puts Gamification in Play to Sell EZ-Open Cans
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
-
Acquisition
5 Ways to Maximize Offline Engagement at Your Live Events
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
-
Acquisition
Starbucks Drops its Maligned Holiday Red Cups in Favor of Customer Creations
More than 1,200 individual submissions came in to design Starbucks’ Holiday Red Cups. The designs were crowdsourced from customers on Instagram.
-
Acquisition
6 Marketing Lessons from Trump’s Campaign
John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”
-
Acquisition
ANA Lists Potential Legislative Issues in Trump Administration
The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.
-
Acquisition
How National Geo, Others, Repurpose One Piece of Content Across Multiple Platforms
Nat Geo has quadrupled the number of videos it creates to reach multiple audiences with the same repurposed marketing content.
-
Acquisition
KFC’s Chief Marketing & Innovation Officer on Personal Lessons Learned
Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.
-
Acquisition
7 Tips to Get Your Social Content in Front of the Right Eyeballs
Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.
-
Acquisition
5 Steps for CMOs to Juggle the Evolving Landscape
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.