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Data-Driven Thinking
For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]
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Programming
DirecTV-Disney Dust-up Not a Repeat of Charter Spat
It may seem like the DirecTV-Disney blackout is déjà vu, but there are some differences from this year’s September carriage impasse and the one that blew up last year between Disney and Charter.
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Behind the News
Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?
Google’s $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
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cookies
What Happens When Google Can No Longer Set the Rules for the Web?
Google’s recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.
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Inside the Buy Side
The Cash Crunch Conundrum: How Extended Payment Terms Stall Ad Tech Innovation
Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.
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Inside the Buy Side
Deck the Halls With Votes and Direct Mail: Mastering Holiday Campaigns in an Election Year
Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel’s ability to lock in rates and deliver stable results makes it an attractive option for brands looking to diversify their advertising strategy.
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AI
The Shift to Community-Driven Revenue in Digital Publishing a Q&A with Max Weiss, OpenWeb
This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences.
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Decoder
Dissecting the Android Privacy Sandbox: A Critical Guide for Publishers
Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.
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Behind the News
What Apple’s Distraction Control Means for Publishers
Apple’s new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising.
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Behind the News
Dotdash Meredith’s Cookieless Conquest and the Publisher Pulse: Notes from AdMonsters Publisher Forum Boston
Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.
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