Jason Hahn, Author at Chief Marketer

Cutting-Edge Location-Based Marketing Tools for 2014: Infographic

This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.

Social

Building Your Super Social Media Team

This infographic lays out who should be doing what in your social media plan.

Direct Marketing | Print

Builder Proves the Value of Social Media for Lead Gen

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

Data & Analytics

Mobile Ad Creative Sucks, and It’s a Matter of Time and Money

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

Data & Analytics

Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

Engagement

Rebranding Sets America’s Cup on the Right Course

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

Data & Analytics

New Portal Gives Consumers Insight Into What Marketers Know About Them

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

The 7 Elements of Landing Pages That Marketers Must Test

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.