
New Mobile Website Helps Deb Shops Improve Search Experience
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.