New Mobile Website Helps Deb Shops Improve Search Experience
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
Articles by Jason Hahn
B2B Marketing Becomes More Content Driven
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study
About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
How Marketing Can Deliver Qualified Leads
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
Content and Data Crucial for Lead Nurturing
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Q&A: Why Marketing ROI is Ongoing Process
The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.
The Role of Content Marketing in the Lead Generation Funnel
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
Social Data Shapes Red Sox 2013 Marketing Plan
Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.
DMEF Changes Its Name to Marketing EDGE
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.
