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Using Data to Create B2B Brand Advocates

|  by Grant Johnson

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

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Dare to Be Different in Your Marketing Approach

|  by Grant Johnson

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?

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Perfect Your Outbound-Inbound Marketing Balance

|  by Grant Johnson

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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What’s Your B2B Story?

|  by Grant Johnson

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.