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Perfect Your Outbound-Inbound Marketing Balance

|  by Grant Johnson

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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What’s Your B2B Story?

|  by Grant Johnson

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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B2B Marketing Trends in 2014

|  by Grant Johnson

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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Why Campaign Testing Is Still Essential

|  by Grant Johnson

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

The Perils of Celebrity Endorsements

|  by Grant Johnson

The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.

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