Perfect Your Outbound-Inbound Marketing Balance

|  by Grant Johnson

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?


What’s Your B2B Story?

|  by Grant Johnson

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.


B2B Marketing Trends in 2014

|  by Grant Johnson

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

Test tubes

Why Campaign Testing Is Still Essential

|  by Grant Johnson

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

The Perils of Celebrity Endorsements

|  by Grant Johnson

The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.