Using Data to Create B2B Brand Advocates

|  by Grant Johnson

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.


Dare to Be Different in Your Marketing Approach

|  by Grant Johnson

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?


Perfect Your Outbound-Inbound Marketing Balance

|  by Grant Johnson

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?


What’s Your B2B Story?

|  by Grant Johnson

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.