About.com Acquires Sombasa Media

Posted on by Chief Marketer Staff

New York-based About.com Inc., a network of vertical sties, has acquired Sombasa Media Inc., a provider of individualized e-mail publications. Its flagship e-commerce newsletter is BargainDog.

As part of About.com, Sombasa will send its newsletters to more than 700 highly targeted, topic-specific newsletters with a current subscriber base of about 4 million.

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