6 Steps to Research Content Marketing Keywords

Posted on by Chief Marketer Staff

Alexander Zagoumenov  (Search Engine People)

six steps to content marketingKeyword research for content marketing efforts is different from keyword research for SEO or PPC campaigns. Traditional keyword research is about understanding how people search for a product or service; keyword research for content marketing is about understanding what people want to learn more about and how popular the topic is. Here’s the six steps you need to know about keyword research for content marketing campaigns.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.