2013 – two thousand thirteen

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2013 – two thousand thirteen green sticker over 2012 two thousand twelve, white background with shadow and thumbtack

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.