Topic
Day: June 30, 2014
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The Evolution of Website Optimization and Design
Website optimization means much more than just crafting a winning landing page.
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Data & Analytics
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Engagement
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.
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Direct Marketing | Print
Chief Marketer Listline June 30
Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.
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Acquisition
FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
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Social
4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.