The Perils of Celebrity Endorsements

|  by Grant Johnson

The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.

Q&A With atEvent: How to Fix Event-Specific Lead Generation

Trade shows and other live events can be fertile grounds for lead generation. The problem is that outdated processes of lead capturing currently being used by many companies often involve business cards, sign-up sheets and gleaning information from badges. On top of this, companies are often too slow to nurture and follow up, which puts…


Facebook is scheduled to reveal a new look for its News Feed on Thursday at 1 p.m. EST. But as with most big announcements these days, it appears that anonymous sources have leaked some information. TechCrunch is reporting that according to