The Perils of Celebrity Endorsements

|  by Grant Johnson

The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.

Q&A With atEvent: How to Fix Event-Specific Lead Generation

Trade shows and other live events can be fertile grounds for lead generation. The problem is that outdated processes of lead capturing currently being used by many companies often involve business cards, sign-up sheets and gleaning information from badges. On top of this, companies are often too slow to nurture and follow up, which puts…

Infographic: What Brands Should Learn From Instagram and Twitter’s Fractured Relationship

Digital Net Agency (DNA), a performance-based search agency, has put together an infographic titled, “Friends With Benefits: How Social Partnerships Affect Brand Engagement.” It offers an overview of how the end of Instagram’s support for Twitter Cards in mid-December has affected each platform. DNA explains that when Instagram supported Twitter Cards, Instagram was driving traffic…

Facebook’s Changes: Bigger Images and Ads; Updated News, Photo and Music Feeds

Facebook is scheduled to reveal a new look for its News Feed on Thursday at 1 p.m. EST. But as with most big announcements these days, it appears that anonymous sources have leaked some information. TechCrunch is reporting that according to “multiple sources both within and close to Facebook,” the big event on Thursday will…

Adobe Marketing Cloud Surfaces Campaign Insights with New Social-Enabled UI

New Touch Interface, Cards, Feeds and Boards Makes It Easy to See Insights, Collaborate with Your Teams and Take Action SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference – March 6, 2013 - Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled an innovative new social-enabled UI for Adobe