Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > ARCHIVES FOR MARCH 2013

Mar. 06 2013




ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A 2

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.

More...

 

Mar. 06 2013




The Perils of Celebrity Endorsements 1

The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.

More...