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HOME > ARCHIVES FOR FEBRUARY 2013

Feb. 27 2013




How to Identify Influencers 3

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

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Feb. 27 2013




Direct Mail: Still a Bargain for Marketers 5

Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

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Article

Feb. 26 2013




Now is the Time for Small Businesses to Unlock Big Data

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

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Feb. 25 2013




Kellogg Gets Back to Simple View of Consumer Insights

Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights.

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Feb. 25 2013




Chief Marketer Listline Feb. 25

Lists featured this week include American Water Works Association and Healthwire eNewsletter.

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Feb. 21 2013




Guns for Pizza Discounts 2

A Virginia pizza shop owner offers discounts to any customer who brings in a gun.

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Education

Feb. 21 2013




The Changing Marketing Partner Mix: Best Practices to Drive Performance

The Changing Marketing Partner Mix: Best Practices to Drive Performance
Join Eduardo Conrado, SVP Marketing & IT, Motorola Solutions and John Calzaretta, President, US Central Region, of InnerWorkings for an informative webinar on the findings from a new CMO survey.
Register for this Webinar Now

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Feb. 20 2013




Taking Interest-Based Advertising – and Self-Regulation – into Mobile Environments 2

One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.

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Feb. 20 2013




Visit Our New Sister Site DM Confidential

Access Intelligence’s DM Confidential is now part of the Chief Marketer network.

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Feb. 20 2013




Getting Business Requirements Right For Your Marketing Technology Build 2

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

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