Day: June 14, 2011

• Social

  Giveaways are Mainstays for Banana Boat Promo

  The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.

• AllYou.com Aggregates Grocery Circulars Online

  AllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code

• Email

  Enhanced Email Program on the Menu for Wolfgang Puck

  Each Wolfgang Puck brand was maintaining its own separate database of email addresses and purchase histories, and they couldn’t be easily shared. The company recently worked with Listrak to consolidate those files and create more cross sell opportunities.

• Agencies

  Corona Creates a “Beach Mindset”

  We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign.