Day: June 10, 2011

• Agencies

  Younger Marketers Quicker To Embrace Multichannel Efforts: Survey

  Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

• Agencies

  Broker Roundtable: Testing Lists Outside Your Normal Comfort Zone

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important is it to test lists outside your normal comfort zone? Our panel includes Geoff …

• Agencies

  Making the Most of Leads From Trade Shows

  In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.