Security Equals Conversion: 12 Tips to Help Shoppers Trust Your Website
If you don
Sports Authority Uses Check-ins to Build Black Friday Store Traffic
Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed
Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010
The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates
Sweeps Don’ts
DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not
Mail Helps Garden Firm Grow
Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found
In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale
When looking at what tools you need to automate your search engine marketing operations, make sure you're selecting the tools right for the size and scale
Chieftains: Who Was Your Marketing Mentor?
QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,
5TIPSTO DESIGN ENVIRONMENTALLY FRIENDLY P-O-P
Here are five basic elements to think about when designing environmentally friendly POS items: SIMPLIFICATION: You want to design for fewer components,
Driving Information: Safeway Direct Insurance Learns About Its Market As It Goes
What's a direct marketer to do when data about a target audience isn't available? Safeway Direct Insurance faced this barrier when it began using direct
Four Wheels for Four Legs
Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city's largest No Kill humane organization. The running group Team Paws
