November 2010 - Chief Marketer

Best Practices: How to Use Color in Global Marketing

Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

Technology

Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

Five Tips to Freshen Your Loyalty Program

A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.

Email

“Friends and Family”: Big Payoff from a Few Small Words

Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.

Direct Marketing | Print

USPS: Rate Hike Denial Was Arbitrary and Capricious

The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission

B-to-B Email Strategies to Improve your ROI

Business-to-business email is no longer about quick promotional blasts. Today’s savvy B-to-B marketers are using email to nurture customers through the sales cycle and build relationships for the future

Tips for Better Search Tracking and Automation

Gauging the success of search engine marketing is a little more complicated for B-to-B marketers than their B-to-C counterparts, to say the least

‘One Size Social’ Doesn’t Fit all Vertical Markets

If you’re a B-to-B marketer that targets everyone from butchers to bakers to candlestick makers, don’t think you can just put all your prospects into one cozy social media tub

Email

Five Tips to Improve Your Holiday Email Deliverability

While it’s tempting this time of year to send lots of email campaigns, it’s better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.