Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.
IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.
A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.
Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.
The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission
Business-to-business email is no longer about quick promotional blasts. Today's savvy B-to-B marketers are using email to nurture customers through the sales cycle and build relationships for the future
Gauging the success of search engine marketing is a little more complicated for B-to-B marketers than their B-to-C counterparts, to say the least
If you're a B-to-B marketer that targets everyone from butchers to bakers to candlestick makers, don't think you can just put all your prospects into one cozy social media tub
While it's tempting this time of year to send lots of email campaigns, it's better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.
Festivus may be for the rest of us, but social-coupon platform Groupon thinks we could use a holiday aimed specifically at deep-discount group buying
