The End of Tonnage E-mail Marketing
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Kahzam Acquires SMS Text Coupon Firm
Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.
Response Mine Interactive Names Woolley VP and Group Director
Response Mine Interactive has promoted Ryan Woolley to VP and group director
InterContinental Hotels Picks StrongMail For E-Mail Efforts
IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.
Smartphone Users Will Buy, If Site Allows: Survey
Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements
Taco Bell Finds a Jared to Flack Low-Fat Items
A new online/ offline campaign from Taco Bell is tapping into New Year’s diet resolutions and real-life weight loss stories by highlighting healthier menu items and spotlighting
New York Times Tops “Twitter 12” List
BigMoney.com, which recently unveiled its Top 50 companies making the best use of Facebook, has released a list of the Twitter 12, a ranking of the 12 companies who have figured out how to use Twitter most efficiently
News Briefs
BARNES & NOBLE: online has opened it "Cheap Textbooks, Free Tunes" promotion. Customers who purchase any new or used textbook through Jan. 30, 2010 can pick 10 free song downloads
Top 10 E-mail Trends of 2009: Return Path
E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009. The Top 10 Emails Trends in 2009, according to Return Path, were:
