Kraft Pushes Recipes as a Marketing Tool
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
Coupons.com Hikes Mobile Reach with Save to Loyalty Card, GroceryIQ Upgrade
Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services
GMR Hires Senior VP
GMR Marketing has hired Ed Kiernan as senior vice president, a new position
News Briefs
EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations
Audi Chooses RTC Relationship Marketing as CRM AOR
Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.
Retail Brands Take Up Causes
RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand
Government Issues
When it comes to limits imposed by federal and state regulators, marketers could find they're facing more obstacles to a fiscal recovery than just getting
ORVIS TWEETS AND BARKS
Brad Wolansky, vice president of global e-commerce for The Orvis Company, recently told me his business isn't using Twitter yet, but may have found the
Taking Off
At 30,000 feet, a steward offers a perfectly iced martini. The passenger sets it down next to the newest issue of Forbes, stretches out (leg room is not
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