Day: October 1, 2009
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Kraft Pushes Recipes as a Marketing Tool
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese
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Coupons.com Hikes Mobile Reach with Save to Loyalty Card, GroceryIQ Upgrade
Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services
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Acquisition
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
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GMR Hires Senior VP
GMR Marketing has hired Ed Kiernan as senior vice president, a new position
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News Briefs
EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations
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Data Driven ROI
Audi Chooses RTC Relationship Marketing as CRM AOR
Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.
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Engagement
Retail Brands Take Up Causes
RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand
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Direct Marketing | Print
Government Issues
When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting
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The Chieftains
QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE
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Taking Off
At 30,000 feet, a steward offers a perfectly iced martini. The passenger sets it down next to the newest issue of Forbes, stretches out (leg room is not