Day: March 6, 2009
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Listline e-Newsletter 3/06
This file names more than 104,093 human professional professionals drawn from several different direct marketing sources. The file is updated monthly.
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Data Driven ROI
Ogilvy Hires Advertising, One-to-One Business Leaders
Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.
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Data Driven ROI
Firms Partner to Offer Loyalty Services In India
Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.
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Interpublic Group Nearly Doubles Net Income In 2008
The Interpublic Group of agencies generated 2008 revenue of $6.96 billion, up from $6.55 billion in 2007. The Group
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Direct Marketing | Print
Verso Paper Trims Loss In 2008
Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent’s Take, follow.
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Direct Marketing | Print
Chapter 6, Dear Friend: Lurid Tales of Junk Mail America
New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings.
Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing. -
Direct Marketing | Print
Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc
Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity