Firms Partner to Offer Loyalty Services In India

|  by Chief Marketer Staff

Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist's Take, follow.

Verso Paper Trims Loss In 2008

|  by Chief Marketer Staff

Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent's Take, follow.

Chapter 6, Dear Friend: Lurid Tales of Junk Mail America

|  by Chief Marketer Staff

New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings. Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing.