News Brief

|  by Chief Marketer Staff

FILA: will develop a line of men’s apparel and footwear with U.S. tennis star James Blake. The yet unnamed line will include tennis, golf and lifestyle apparel and footwear, with Blake collaborating on the design

Court Fines So-Called Infomercial Marketer Over $37M

|  by Chief Marketer Staff

A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” according to the Federal Trade Commission.