These days, big brands are turning their attention—and their ad budgets, in growing numbers-- to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively…

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among…

As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

Direct Media Inc. now manages this 41,000-name subscriber file from Vance Publishing. Wood and Wood Products is read by management and operations personnel in the woodworking industry.

Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money.

GM has unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select 2006 and 2007 GM full-size utility and mid-size cars.

The "truth tour" has stockpiled a cache of hip premiums to spread its anti-smoking message to teens.

Companies that posted strong growth readings in recent years may have their chief marketing officers to thank for it.

A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found.

Market Vision CEO Bonnie Garcia has bought back full interest in the Hispanic marketing agency.