The CMO role changes almost daily. It takes on new responsibilities and sheds others. It moves farther away from “marketing” then back again. Here, Forbes.com asks CEOs, CMOs and executive recruiters what their predictions are for CMOs, and marketing departments in general, for 2016.
Thirteen predictions are outlined in detail that affect everything from marketers becoming for involved in product design to CMOs accessing data visualizations in real-time to show senior executive the actual results as they unfold. Predictions also call for CMOs to move faster (is that possible?) and be rewarded for their hard work with offers to be hired as CEOs at non-profits.
Read on for all the details.
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