Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi, have resigned their positions at Boca Raton, FL-based Worldata WebConnect effective last Friday.
The three have founded Palm City, FL-based MetaResponse Group, an e-mail and direct marketing firm which services the e-mail advertising and direct mail needs of business-to-business, high-tech and consumer marketers, DiBlasi said last night.
Worldata CEO Roy Schwedelson called the split amicable. “I wish them the best of luck because everybody has the right to an adventure.”
At the company’s Web site http://www.metaresponse.com, the company outlines its services as list brokerage and list management including, e-mail and direct mail list acquisition, e-mail sponsorship placement, e-mail transmission, tracking and reporting.
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