Trends

Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the value of customer receipts. And its evolution since then is emblematic of the industry’s overall transition from […]

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]

If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […]

Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]

The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […]

Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend. And that’s partially due to access. SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […]