Topic | Search

Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Here are six tips for improving your triggered marketing efforts, both locally and globally.

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.