Topic | Personalization

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second ...

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My home's halls haven't quite been decked yet, but it's beginning to look a lot like Christmas in my email inbox. Here's a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than ...

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren't shy about using email to cash in on consumers' post-Thanksgiving shopping urges, either.