CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Topic | Marketing Budgets
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
15 Ways to Trim Marketing Budgets
Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.
3 Ways to Squeeze More From Your Budget
Like most marketers, you may not be granted more money next year in your marketing budget so here are 3 ways to get more from what you are able to invest.
