Event Sponsorships

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  Acquisition

  Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

  Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

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  Acquisition

  Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

  The move will demonstrate the monetary value of exposure
  provided to brands with its League of Legends events.