Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
The City of Boston is transforming government to become user centric and data driven by doing something very simple—it’s listening to what residents want and putting their needs first.
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
Learn how to capitalize on real-time data for better customer engagement in a free live webinar.
Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly.
Click here to view the 2023 winners!
