Topic | Engagement

The 5 Symptoms of Bad App Marketing

|  by Josh Todd

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.