Topic | Digital Measurement

Nielsen Developing Identity Resolution Solution for 2021

November 20, 2020 | by Chief Marketer Staff

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

September 18, 2020 | by Chief Marketer Staff

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

July 24, 2020 | by Chief Marketer Staff

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

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