Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Topic | Digital Measurement
Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
