Topic | Data

Hispanic Online Best Practices: In-Language

|  by Chief Marketer Staff

On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.

Marking the Spot of Generation X

|  by Chief Marketer Staff

Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.

Lights, Camera, WAAAAH!

|  by Chief Marketer Staff

It was quite a sight. As John Williams' theme to "Star Wars" trumpeted through the air, a majestic fleet marched forwarded. The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.

Six Seismic Shifts in Global Teen Culture

|  by Chief Marketer Staff

Certain experiences transform the outlook of an entire generation. For today’s 13- to 18-year-olds, the events of 9/11 had that effect. Seemingly overnight the world changed from one filled with the optimism and endless possibility of the Internet boom to a dark and anxious place threatened by global war and international terror. These dramatic changes…

HP’s Hot Prospects

|  by Chief Marketer Staff

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

Q&A with Pepper Miller and Herb Kemp: African-Americans Challenge Advertisers to Speak to Them Year Around

According to Pepper Miller and Herb Kemp, the authors of "What's Black About It?", "Civil rights activists and educators are becoming increasingly uncomfortable with the commercial exploitation of the month, originally intended to honor the history of black achievement in America. African-Americans are becoming more aware of the ulterior motives of some of the promotions…