
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
How The Times’ data strategy supports a view of the customer journey from end to end.
An explainer on first-party, second-party and third-party data.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
Click here to view the 2023 winners!