Topic | B2B Customer Engagement

Forrester Report: B2B Marketers Need to Lead, Not Support

May 7, 2021 | by Sherry Chiger

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

May 1, 2020 | by Kaylee Hultgren

Six ways brands can communicate effectively to customers.

Chief Marketer Videos

November 1, 2023 by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

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THE SIX DIMENSIONS OF DATA QUALITY

SGE Readiness and Optimization Checklist

5 Best Practices for Building a Successful Media Network

A Guide to Data Monetization

5 Ways to Create Better Customer Experiences with Data Collaboration

Redefining the Power of Webinars with Measurable Growth Hosted by Chief Marketer

Topic | B2B Customer Engagement

Forrester Report: B2B Marketers Need to Lead, Not Support

Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

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