Topic | B2B Customer Engagement

Forrester Report: B2B Marketers Need to Lead, Not Support

May 7, 2021 | by Sherry Chiger

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

May 1, 2020 | by Kaylee Hultgren

Six ways brands can communicate effectively to customers.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

PRO Awards 2022

Click here to view the 2022 Winners.

2023 LIST ANNOUNCED/h2>

Click here to view the 2023 winners!

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

The Complete Guide to First-Party Data

ITA Group White Paper Event ROI

The Power of Customer Journey Mapping

How to Foster Engagement Without Cutting Prices

Topic | B2B Customer Engagement

Forrester Report: B2B Marketers Need to Lead, Not Support

Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

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