Topic | Ad Tech

Google’s Take on a Post-Cookie Internet: What Marketers Need to Know

March 5, 2021 | by Chief Marketer Staff

A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers

January 15, 2020 | by Chief Marketer Staff

What marketers need to know about Google Chrome's privacy announcement.

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September 21, 2021 by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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Topic | Ad Tech

Google’s Take on a Post-Cookie Internet: What Marketers Need to Know

Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers

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