Sweepstakes
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Agencies
Kraft, Kennedy Space Center Sweeps Garners 256,000 Entries So Far
Kraft Foods is concluding a two-month-long on-pack promotion with the Kennedy Space Center Visitor Complex and its Macaroni & Cheese brand offering the chance to win a space adventure.
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Agencies
Hyatt Resorts Pushes Online Planning Tool Via Sweeps
Hyatt Resorts is promoting its new online planning tool and Web site with a sweepstakes offering the chance to win Hyatt gift cards
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Agencies
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.
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Agencies
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.
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Agencies
Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.
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Agencies
Arby’s Launches Search for Commercial Star
Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.
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Agencies
Best Western Celebrates Loyalty with Anniversary Contest, Sweeps
Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000
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Agencies
Pizza Hut Pushes Ultimate Grill Pizza with Sweeps
Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes
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Agencies
Cotton Inc. Rolls Out ‘Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric
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Agencies
Alltel Celebrates “My Circle” Anniversary with Reunion Sweep
Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to