Sweepstakes
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Agencies
Burger King Readies Apple Fries Sampling, New Kids Meal Push
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.
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Agencies
Kellogg Contest Searches for Hydrox Cookie Fans
Think you’re the biggest Hydrox cookie fan? Then, the Kellogg Co. wants to hear from you.
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Agencies
VW Runs ‘Magic Bus’ Contest for Cancer Charity
Volkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust.
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Agencies
American Greetings Launches Online Sweeps
American Greetings Corp. is out with an online sweepstakes to promote its latest funny card selection in-store
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Agencies
MySpace, NBC Seek Newshounds in Contest
Two unofficial “citizen journalists” will be plucked from the crowd and sent to the presidential nominating conventions this election season as prizes in a user-generated video contest running on MySpace and sponsored by NBC News and MSNBC.com.
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Agencies
Dunkin Donuts Teams with Red Sox, Yankees in Instant-Win Game
Dunkin’ Donuts hopes to score in-store traffic and boost sales with an instant-win game that gets some promotional support from two Major League Baseball pitchers.
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Agencies
Alpo Looks for New Face via Video Contest
Nestle Purina PetCare Co. is on the hunt for a new mug to put on its packages of Alpo dog food. And it’s asking pet owners to send in video clips of their pooch for a chance at stardom on millions of Alpo cans.
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Agencies
Votes Sought in Tic Tac Mints Contest
The Tic Tac brand is asking the public for its help to narrow down the field of entries in its latest contest, which asked users to create videos showing their best Tic Tac moment.
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Agencies
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages
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Agencies
Honey Bunch of Oats Launches Instant-Win Game
Kraft Foods is out with an instant-win game that offers its top winners a chance to commute to work in style via limousine.