Sweepstakes
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Agencies
Chex Pushes Party Mix with Videos, Sweeps
General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes
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Agencies
KFC Teams with Activision for ‘Guitar Hero’ Sweeps
KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos
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Agencies
Doritos Offers $1 Million for Homemade Super Bowl Ad
Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort
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Agencies
Burger King Calls for Votes in Oreo Dessert Promotion
Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes
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Agencies
MTV2, Time Warner Team Up for Rock Battle NYC
MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall
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Agencies
Jelly Belly Names Illinois Man Winner of Flavor Contest
Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean
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Agencies
Los Angeles Man Wins Unilever Video Contest
The results are in, and a Los Angeles man has been voted the winner in Unilever’s Klondike national video contest
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Agencies
Gillette Offers Fans a Shot at Young Guns NASCAR Tour
Gillette will give NASCAR fans a chance to compete in a customized driving school led by its six “Gillette Young Guns” drivers
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Agencies
DirecTV Runs Contest to Name ‘Ultimate Displaced Fan’
DirecTV is looking to drive interest in its National Football League Sunday Ticket subscription deal for out-of-market games with a contest to identify the “Ultimate Displaced Fan”