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  • Getting In

    If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd

  • Sleep on It

    Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they’ll be sleeping on? Peggy Allen and Ronda Pierson have.

  • Hire Standards

    If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows

  • Curb Your Enthusiasm

    Is investment in online marketing growing the way it once did? Probably not, judging from Direct’s 2007 online marketing survey.

    Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.

  • Convio Files for Initial Public Offering

    Convio Inc. an online marketing services company for nonprofits, has filed a registration statement with the Securities and Exchange Commission to make an initial public offering of its common stock.

  • Web Site Markets Beauty Products for Pets

    Renee Ryan, an executive in the beauty industry and a dog lover, saw a need she felt others had missed.

  • Site Markets Discounted Supplements

    In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web.

  • Coremetrics Aims for Smaller Businesses

    Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.

  • On the Go: Mobile Content Plays Best to Immediate Needs

    E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

  • Social Marketing May Fall Short in Targeting Brand Advocates

    Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.