Search
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Digital
Tools for Benchmarketing a Search Campaign
(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.
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Digital
Joining the Conversation: How Agencies View Social Media
Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.
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Digital
YouTube, HP Ask What Video Makers Want to Say
(Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
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Agencies
Rogers Gets Friendly With MySpace
Canadian wireless and data services provider Rogers Wireless has begun offering MySpace functionality on select phones, marking the social networking site’s first mobile deal in the Great White North.
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Digital
E-News to Go
The U.S. General Services Administration has launched GovGab.gov, a new blog designed to improve access to government information and services.
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Agencies
Yahoo, EBay and PayPal Debut Anti-Phishing Effort
Yahoo, EBay and PayPal have joined forces to better protect consumers against fraudulent e-mails and phishing attacks.
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Digital
Health Benefits Direct Acquires Insurance Administration Software Firm
Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider.
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Digital
Yahoo! Upgrades Search Function
Yahoo! has added Search Assist to its search capabilities, and integrated audio, video clips and photos into its search results.
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Agencies
Trick Shot
A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings.
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Agencies
Small Wonders
Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.