Promotion

• Agencies

  Taubman Incents Shoppers with Ice Cream Treats; Sweeps

  Taubman Centers will reward consumers visiting select shopping centers and area events over the Memorial Day weekend with sweet treats, including free ice cream and T-shirts as part of a new guerilla marketing campaign.

• Agencies

  CARU Asks Lionsgate to Pull DVD Spot

  Lionsgate Entertainment has been asked by The Children’s Advertising Review Unit to refrain from advertising one of its DVDs during times when children’s program is on television.

• Agencies

  Cadillac Wagers its Fast Cars on Xbox Racing Game

  Owners of an Xbox 360 car-racing game can now download free content that puts high performance vehicles from Cadillac on the racetrack.

• Agencies

  McDonald’s Tests Iced Coffee, Bakery Items

  Is it a bid against Dunkin’ Donuts? An effort to muscle in on Starbucks? McDonald’s is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

• Agencies

  McDonald’s Launches World Cup Burger

  McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.

• Agencies

  Toyota, Lexus Team Up for Monday Night Football Promos

  Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include

• Agencies

  Sprite Hits the Street with a New Look and Message

  Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.

• Agencies

  AOL, CBS Team for Online Treasure Hunt

  AOL is launching a one-of a kind online treasure hunt this fall that will send puzzle-solving enthusiasts on a hunt for real-life treasure.

• Agencies

  Dell to Open Retail Stores

  Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.

• Agencies

  Toyota Hires Velocity Sports & Entertainment for NASCAR Sponsorship

  Toyota Motor Sales, U.S.A. has chosen Velocity Sports & Entertainment to drive activation of its sponsorship of the NASCAR Nextel Cup Series and the Busch Series, which begins next year.