Promotion
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Agencies
Domino’s Builds Loyalty with NASCAR Race Points Program
Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.
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Agencies
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.
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Agencies
Doubletree Entices Families With Kids Care Pack
The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day.
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Agencies
Sallie Mae Buys Upromise
The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.
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Agencies
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.
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Agencies
Office Depot Unveils Worklife Rewards
Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.
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Agencies
Mobility Scooters: The Latest Avis Incentive
Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location.
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Agencies
P&I Postscripts
BURGER KING: is out with new kids meal premiums tied to…SEARS, ROEBUCK AND CO.: has expanded its…AVIS: is out with a summer safety promotion, giving copies of
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Agencies
Dell Offers Incentives Via Online World Cup Game
Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany.
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Agencies
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.