Promotion

• Agencies

  UPromise to Grow 30% a Year Under Sallie Mae

  Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

• Agencies

  Sheraton Serves Pie

  Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

• Agencies

  P&I Postscripts

  DOUBLETREE HOTELS: is offering consumers a sweet treat tied to…ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that…

• Agencies

  Quantum Launches Movie Ticket Loyalty Program

  Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.

• Agencies

  SITE and its Research Arm to Reassess Relationship

  The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.

• Agencies

  Masterfoods USA, Bonne Bell Team for Starburst Products

  Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.

• Agencies

  Warner Bros. Marks Superman’s Return with ‘S’ Shield Stunts

  Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero’s iconic “S” shield days before the film hits theaters nationwide June 28.

• Agencies

  Federated Sells Lord & Taylor for $1.195 Billion

  Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.

• Agencies

  Special K to Launch Water, Protein Bars

  Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.

• Agencies

  Live from the Licensing Show: Disney Goes to the Dogs, Cats

  Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products.