Promotion

• Agencies

  Ahold to Sell 46 Tops Stores

  Grocery giant Ahold has put 46 Tops supermarkets on the block in order to concentrate on the 73 Tops stores in its core markets.

• Agencies

  Garfield Web Site Operator Referred to FTC: CARU

  The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.

• Agencies

  First Person: Branded Entertainment to Meow About

  Product placement in a television program or movie was once the province of prop managers trading out the possibility of big-screen time for supplemental money or even free product.

• Agencies

  Chevy Homeruns with All Star Game Promos

  Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.

• Agencies

  MasterCard Sweeps Promises 500 Free Flights

  Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.

• Agencies

  Valassis Buys Advo for $1.3 Billion

  Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

• Agencies

  Magic School Bus Revs Wise Foods

  Wise Foods gets on Scholastic’s Magic School Bus for a regional back-to-school campaign.

• Agencies

  Signature Event

  According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible

• Agencies

  Hired Fans

  As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

• Agencies

  Albertsons Aims To Turn the Dining Room LIghts Back On

  Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery