Promotion
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Agencies
Ahold to Sell 46 Tops Stores
Grocery giant Ahold has put 46 Tops supermarkets on the block in order to concentrate on the 73 Tops stores in its core markets.
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Agencies
Garfield Web Site Operator Referred to FTC: CARU
The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.
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Agencies
First Person: Branded Entertainment to Meow About
Product placement in a television program or movie was once the province of prop managers trading out the possibility of big-screen time for supplemental money or even free product.
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Agencies
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.
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Agencies
MasterCard Sweeps Promises 500 Free Flights
Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.
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Agencies
Valassis Buys Advo for $1.3 Billion
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.
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Agencies
Magic School Bus Revs Wise Foods
Wise Foods gets on Scholastic’s Magic School Bus for a regional back-to-school campaign.
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Agencies
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took
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Agencies
Priming the Pump
Who wouldn’t like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco
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Agencies
Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible