Promotion
-
Agencies
Smirnoff Takes its Place Again in Upcoming Bond Film
Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale.
-
Agencies
Bud Photographs Event Goers and Says,’Pass it Along’
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.
-
Agencies
Unilever Sends Boys & Girls Clubs to Parks
Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.
-
Agencies
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
-
Agencies
P&G Shares Secrets In New Campaign
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.
-
Agencies
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
-
-
Agencies
Dora, SpongeBob Push Fruits and Veggies
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans).
-
Agencies
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour.
-
Agencies
HomeDepot.com Now Selling Ads
The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.