Promotion

• Agencies

  Sony Opens Pop-Up to Reach Mexican-Americans

  Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.

• Agencies

  TBS Gets Into Games Via Holiday Promo

  TBS is building off its “Very Funny” brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.

• Agencies

  Five Secrets to Successful Game-Day Sampling—Part 2

  A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.

• Agencies

  Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii

  Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.

• Agencies

  Marketing Helps Fuel 12% Wal-Mart Growth

  Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing.

• Agencies

  MasterCard Places Brand in Fox Mobisodes

  MasterCard is going mobile.
  The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network’s series Bones.

• Agencies

  Charmin to Open Public Bathrooms in NYC

  Call it a twist on sampling.
  Procter & Gamble is opening a public restroom in New York City’s Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test.

• Agencies

  Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift Cards

  Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty.

• Agencies

  Blockbuster Offers Free Rentals Via Expanded Rental Program

  A new component to Blockbuster’s online DVD rental program rewards customers for returning movies in-store instead of the through the mail.

• Agencies

  Gift Cards Beat Toys and Music as Holiday Gift of Choice

  Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season.