Promotion

• Agencies

  Papa John’s Pitches Superman DVD in 40 Million Direct Mail Pieces

  Papa John’s is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.

• Agencies

  Holiday Shoppers Want Bargains, More Decorations: Study

  Consumers are letting retailers know they want—and plan to wait for—big bargains.

• Agencies

  Frigo Plays Nintendo on 8 Million Packs

  Frigo cheese is setting up a play date between kids and Mario.

• Agencies

  Oxygen Taps Social Networking for Bad Girls Campaign

  The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

• Agencies

  The Meaning of Christmas

  Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

• Agencies

  Yuletide Lattes

  Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,

• Agencies

  Lost No More

  ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

• Agencies

  Ah Choooooooo!

  Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

• Agencies

  Bear Necessities

  Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra

• Agencies

  Going for Gold

  There’s an old saying that Timing is everything, and truth be told, it really is.